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How you can Sell Insurance – 5 Effective Methods For Selling Insurance

September 10th, 2013 No Comments

With the status of the global economy, it’s becoming more and more challenging to convince people to spend their money on insurance. Most buyers these days will prioritize their mortgage and their primary needs. With this in mind, is it still possible to sell insurance and make money from this endeavor? The answer is yes! The key here is convincing your prospects that your product is something that can protect them in future.

Here’s how you can sell insurance:

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1. Get in-depth product knowledge. Your potential buyers would surely have 101 questions about your products before they decide to make a purchase. Thus, it’s very important that you know what you are selling inside out. Study your product line and know their benefits and terms. The more information you offer to your prospects, the higher your chances of getting them to buy an insurance from you.

How you can Sell Insurance – 5 Effective Methods For Selling Insurance

2. Practice makes perfect. Selling insurance can be more challenging compare to selling tangible products. To increase your conversion rate, I recommend that you practice your sales pitch before you meet up with your prospects. You need to know what to say when and how you can address common objections.

3. Fail forward. Each time you fail to close a sale, determine the things that you did not do right or the things that you have forgotten. Keep these in mind on your next sales pitch to increase your chances of making a sale. It would be best if you can keep a list of all your mistakes so you can easily avoid them in the future.

4. Cold calling. If you already have a quality marketing list, I recommend that you call your prospects one by one to set up an appointment with them where you can thoroughly discuss your products and services. Start the call with a warm greeting and don’t forget to introduce yourself and the company that you represent. It’s important that you sound friendly and accommodating all throughout the call to easily build rapport with your prospects.

5. Follow-up on your leads. Don’t forget to email or call the people who have previously shown interest on your offerings until they make a purchase or until they say no. Each time you contact them, make sure that you highlight the benefits and competitive advantage of the insurance that you are offering. You will need to do this to make your products and service look more valuable and enticing to the eyes of your prospects.

How you can Sell Insurance – 5 Effective Methods For Selling Insurance

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